Free resources
Free SEO tools & frameworks
The checkers, checklists and planning frameworks we actually use on client work — free, no signup, no drip campaign.
Free checkers
Run one on any URL in a few seconds
SEO Audit Checker
Scan any URL for the on-page and technical signals that decide whether it can rank — titles, headings, canonicals, indexability, Core Web Vitals.
AI Visibility Checker
See whether ChatGPT, Gemini and Perplexity mention your brand for the questions your buyers actually ask.
Keyword Research Tool
Volume, difficulty and search intent for any term, plus the related questions worth building a page around.
Backlink Checker
Pull a domain's referring links and spot the gap between your profile and your competitors'.
Authority Score Checker
A quick read on a domain's strength and link quality — useful before you pitch a guest post or evaluate a prospect.
Rank Tracker
Watch a set of keywords move over time in classic results — and increasingly in AI answers.
Frameworks & checklists
The templates behind the guides
SEO starter checklist
The technical and content foundations to fix before you scale — one pass, an afternoon of work.
Content cluster planner
Map keywords, buyer intent and topics into a pillar-and-cluster structure that compounds.
AI search visibility guide
How answer engines pick their sources, and the on-page changes that get you cited.
Tool comparison matrix
Score SEO platforms on real workflow value — keyword research, crawling, content, tracking — not feature counts.