Updated September 2026
Trending SEO topics
Twenty guides on what is actually changing search right now. AI Overviews, GEO, entity SEO, the new Core Web Vital, content decay, core update recovery. Each one is short, practical, and built to help you rank.
AI search
6 guides
How to Rank in Google's AI Overviews
AI Overviews are the AI-written answer box above Google's results. Here is how Google chooses the pages it quotes, and what to change on yours.
Read guide →Answer Engine Optimization (AEO)
AEO is optimising a page so a search or AI engine can pull a clean, correct answer straight out of it. It is mostly structure, not magic.
Read guide →Generative Engine Optimization (GEO)
GEO is optimising to be named and cited inside AI-generated answers, across ChatGPT, Gemini, Perplexity, Copilot and Google's AI surfaces.
Read guide →How to Get Your Site Cited by ChatGPT
ChatGPT search pulls live pages and cites them. Getting cited comes down to crawler access, ranking in its sources, and a quotable page.
Read guide →llms.txt: What It Is and Whether You Need One
llms.txt is a proposed file at your domain root that points AI tools to your important content in clean Markdown. Useful housekeeping, not a ranking lever.
Read guide →AI Content and SEO: What Google Actually Rewards
Google does not penalise AI content for being AI. It rewards helpful, original content and filters scaled, low-value pages. The line is about value, not tools.
Read guide →Authority & content
5 guides
Topical Authority: How to Own a Topic in Google
Topical authority is Google's sense that your site is a genuine expert on a subject. You build it with depth and structure, not a single big post.
Read guide →Entity SEO: The Definitive Guide
An entity is a thing Google and the language models hold in their knowledge graph. Entity SEO makes sure your brand is one of them, described correctly.
Read guide →Content Decay: Why Rankings Drop and How to Recover
Content decay is the slow traffic decline on a page that once ranked. It is normal, predictable, and on most sites a refresh programme recovers more traffic than new posts.
Read guide →Search Intent: How to Match It Every Time
Search intent is the goal behind a query. Match it and you have a chance to rank. Miss it and the best content on the internet will not save the page.
Read guide →Semantic SEO: Optimize for Meaning, Not Keywords
Semantic SEO is optimising for the meaning of a topic rather than a single keyword string. It is how you rank for hundreds of related queries with one page.
Read guide →Technical SEO
3 guides
Programmatic SEO: How to Scale Content the Right Way
Programmatic SEO generates many pages from a template and a dataset. Done right it captures long-tail demand at scale. Done wrong it is a doorway-page penalty waiting to happen.
Read guide →Interaction to Next Paint (INP): Pass the Core Web Vital
INP measures how fast your page responds to every tap and click during a visit. It replaced First Input Delay in March 2024, and it is the Core Web Vital most sites now fail.
Read guide →Schema Markup: Which Types Are Worth Adding
Schema markup gives search and AI systems a clean, machine-readable version of your page. It does not lift rankings directly, but it earns rich results and feeds entities.
Read guide →Rankings & links
6 guides
Zero-Click Search: What It Means for Your Traffic
A zero-click search ends without visiting a website, because the answer is on the results page. The share has grown, but it is uneven, and buying intent is mostly intact.
Read guide →Google Core Update Recovery: A Step-by-Step Plan
Core updates re-score quality across the whole index. Recovery means genuinely improving the pages that dropped, then waiting for the next update to re-evaluate them.
Read guide →E-E-A-T: The Trust Signals That Move Rankings
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It is a framework Google's raters use and its systems approximate, and the signals are concrete.
Read guide →Digital PR: The Link Building Method That Still Works
Digital PR earns high-authority editorial links as a byproduct of genuine coverage: original data, surveys, expert reactions, striking analysis.
Read guide →Featured Snippets: How to Win Position Zero
A featured snippet is the answer box at the top of many results. Winning one lifts click-through and makes your page more likely to be used in AI answers.
Read guide →Reddit SEO: How to Show Up in Google and AI Answers
Reddit threads now rank for a huge share of queries and get quoted heavily by AI models. Showing up there is a real channel, but it punishes marketing behaviour hard.
Read guide →Want the whole picture for your site?
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