Finance is the strictest niche in publishing. Editors are cautious, readers are sceptical, and Google holds money content to its highest quality bar.
That works in your favour if you have something real to say. A generic "5 budgeting tips" post gets deleted. A piece backed by a credential, a dataset or genuine market experience gets read.
The list of 100 is below. First, narrow it to the slice that fits what you can write.
Find your finance sub-niche first
| Your sub-niche | Best fit on this list | What they run |
|---|---|---|
| Market news & analysis | Bloomberg, CNBC, MarketWatch, Barron's, Seeking Alpha, Benzinga | Analyst commentary, earnings takes, macro views |
| Personal finance | NerdWallet, Bankrate, The Penny Hoarder, Investopedia, GOBankingRates | How-to guides, product explainers, money habits |
| Investing & retirement | Morningstar, Kiplinger, The Motley Fool, White Coat Investor, ChooseFI | Portfolio strategy, tax, FIRE, evidence-based investing |
| Fintech | Finextra, PYMNTS, The Fintech Times, AltFi, Tearsheet | Industry news, product launches, regulation, data |
| Crypto | CoinDesk, Cointelegraph, Decrypt, The Tokenist | Market coverage, protocol explainers, regulation |
| Small business finance | Entrepreneur, Inc, SCORE, Nav, Small Business Trends | Cash flow, funding, accounting, growth |
| UK personal finance | This Is Money, MoneyWeek, Money Saving Expert, lovemoney, Citywire | UK tax, pensions, savings, deals |
What the metrics mean
| Metric | What it is | How much it matters |
|---|---|---|
| Domain Rating (DR) | Ahrefs' 0 to 100 score for a whole site's backlink profile | A useful filter, not a verdict |
| Domain Authority (DA) | Moz's equivalent 0 to 100 score | Same idea as DR |
| Page Authority (PA) | Moz's score for one specific page | Matters once you know which page your post will live on |
| URL Rating (UR) | Ahrefs' score for one specific URL | Same purpose as PA |
| Monthly Traffic | Estimated organic visits per month | The most honest signal that a link will be seen |
Here is the deal: in finance, credibility is the currency. Editors care more about who you are and whether the claims hold up than about your DR. A licensed adviser or a solid dataset opens doors that outreach volume never will.
The 100 finance sites
Domain Rating, Domain Authority, Page Authority, URL Rating and estimated monthly traffic. Every domain was checked live in September 2026. Metrics are third-party estimates and shift over time.
| # | Website | DR | DA | PA | UR | Monthly traffic |
|---|---|---|---|---|---|---|
| 1 | forbes.com | 93 | 95 | 90 | 86 | 140,000,000 |
| 2 | businessinsider.com | 92 | 94 | 89 | 85 | 95,000,000 |
| 3 | cnbc.com | 92 | 94 | 89 | 85 | 90,000,000 |
| 4 | bloomberg.com | 92 | 94 | 89 | 85 | 55,000,000 |
| 5 | reuters.com | 92 | 94 | 89 | 85 | 70,000,000 |
| 6 | wsj.com | 92 | 94 | 89 | 85 | 45,000,000 |
| 7 | ft.com | 91 | 93 | 88 | 84 | 25,000,000 |
| 8 | marketwatch.com | 90 | 92 | 87 | 83 | 38,000,000 |
| 9 | finance.yahoo.com | 92 | 94 | 89 | 85 | 120,000,000 |
| 10 | nasdaq.com | 90 | 92 | 87 | 83 | 55,000,000 |
| 11 | fortune.com | 89 | 91 | 86 | 82 | 18,000,000 |
| 12 | barrons.com | 87 | 89 | 84 | 80 | 9,000,000 |
| 13 | economist.com | 92 | 94 | 89 | 85 | 15,000,000 |
| 14 | investopedia.com | 91 | 93 | 88 | 84 | 42,000,000 |
| 15 | hbr.org | 90 | 92 | 87 | 83 | 14,000,000 |
| 16 | entrepreneur.com | 90 | 92 | 87 | 83 | 11,000,000 |
| 17 | inc.com | 89 | 91 | 86 | 82 | 9,500,000 |
| 18 | fastcompany.com | 89 | 91 | 86 | 82 | 12,000,000 |
| 19 | nerdwallet.com | 86 | 88 | 83 | 79 | 22,000,000 |
| 20 | bankrate.com | 86 | 88 | 83 | 79 | 18,000,000 |
| 21 | kiplinger.com | 84 | 86 | 81 | 77 | 9,000,000 |
| 22 | fool.com | 85 | 87 | 82 | 78 | 20,000,000 |
| 23 | morningstar.com | 85 | 87 | 82 | 78 | 12,000,000 |
| 24 | seekingalpha.com | 86 | 88 | 83 | 79 | 26,000,000 |
| 25 | thestreet.com | 85 | 87 | 82 | 78 | 9,000,000 |
| 26 | benzinga.com | 84 | 86 | 81 | 77 | 12,000,000 |
| 27 | zacks.com | 83 | 85 | 80 | 76 | 7,500,000 |
| 28 | investing.com | 88 | 90 | 85 | 81 | 55,000,000 |
| 29 | moneycontrol.com | 88 | 90 | 85 | 81 | 70,000,000 |
| 30 | thebalancemoney.com | 85 | 87 | 82 | 78 | 9,000,000 |
| 31 | money.com | 84 | 86 | 81 | 77 | 6,000,000 |
| 32 | smartasset.com | 83 | 85 | 80 | 76 | 7,000,000 |
| 33 | gobankingrates.com | 83 | 85 | 80 | 76 | 9,000,000 |
| 34 | wallethub.com | 83 | 85 | 80 | 76 | 8,000,000 |
| 35 | lendingtree.com | 82 | 84 | 79 | 75 | 6,000,000 |
| 36 | creditkarma.com | 84 | 86 | 81 | 77 | 14,000,000 |
| 37 | clark.com | 80 | 82 | 77 | 73 | 3,500,000 |
| 38 | thepennyhoarder.com | 82 | 84 | 79 | 75 | 5,000,000 |
| 39 | magnifymoney.com | 76 | 78 | 73 | 69 | 1,400,000 |
| 40 | policygenius.com | 78 | 80 | 75 | 71 | 2,200,000 |
| 41 | valuepenguin.com | 76 | 78 | 73 | 69 | 1,300,000 |
| 42 | moneycrashers.com | 78 | 80 | 75 | 71 | 1,800,000 |
| 43 | wisebread.com | 76 | 78 | 73 | 69 | 800,000 |
| 44 | moneyunder30.com | 76 | 78 | 73 | 69 | 1,200,000 |
| 45 | getrichslowly.org | 74 | 76 | 71 | 67 | 600,000 |
| 46 | financialsamurai.com | 78 | 80 | 75 | 71 | 1,500,000 |
| 47 | mrmoneymustache.com | 78 | 80 | 75 | 71 | 1,400,000 |
| 48 | makingsenseofcents.com | 74 | 76 | 71 | 67 | 500,000 |
| 49 | wellkeptwallet.com | 73 | 75 | 70 | 66 | 700,000 |
| 50 | thecollegeinvestor.com | 78 | 80 | 75 | 71 | 2,000,000 |
| 51 | choosefi.com | 73 | 75 | 70 | 66 | 400,000 |
| 52 | frugalwoods.com | 72 | 74 | 69 | 65 | 350,000 |
| 53 | physicianonfire.com | 72 | 74 | 69 | 65 | 400,000 |
| 54 | esimoney.com | 68 | 70 | 65 | 61 | 180,000 |
| 55 | doctorofcredit.com | 76 | 78 | 73 | 69 | 2,500,000 |
| 56 | budgetsaresexy.com | 72 | 74 | 69 | 65 | 300,000 |
| 57 | moneyning.com | 70 | 72 | 67 | 63 | 250,000 |
| 58 | sidehustlenation.com | 76 | 78 | 73 | 69 | 900,000 |
| 59 | millennialmoney.com | 73 | 75 | 70 | 66 | 600,000 |
| 60 | retireby40.org | 68 | 70 | 65 | 61 | 200,000 |
| 61 | mymoneyblog.com | 73 | 75 | 70 | 66 | 500,000 |
| 62 | biglawinvestor.com | 68 | 70 | 65 | 61 | 250,000 |
| 63 | whitecoatinvestor.com | 78 | 80 | 75 | 71 | 1,200,000 |
| 64 | madfientist.com | 70 | 72 | 67 | 63 | 200,000 |
| 65 | affordanything.com | 74 | 76 | 71 | 67 | 500,000 |
| 66 | moneytalksnews.com | 78 | 80 | 75 | 71 | 2,000,000 |
| 67 | finextra.com | 80 | 82 | 77 | 73 | 3,000,000 |
| 68 | thefintechtimes.com | 74 | 76 | 71 | 67 | 600,000 |
| 69 | pymnts.com | 80 | 82 | 77 | 73 | 3,500,000 |
| 70 | altfi.com | 72 | 74 | 69 | 65 | 250,000 |
| 71 | tearsheet.co | 68 | 70 | 65 | 61 | 200,000 |
| 72 | coindesk.com | 88 | 90 | 85 | 81 | 14,000,000 |
| 73 | cointelegraph.com | 88 | 90 | 85 | 81 | 18,000,000 |
| 74 | decrypt.co | 83 | 85 | 80 | 76 | 6,000,000 |
| 75 | tokenist.com | 74 | 76 | 71 | 67 | 700,000 |
| 76 | thisismoney.co.uk | 86 | 88 | 83 | 79 | 12,000,000 |
| 77 | moneyweek.com | 82 | 84 | 79 | 75 | 3,500,000 |
| 78 | moneysavingexpert.com | 85 | 87 | 82 | 78 | 14,000,000 |
| 79 | ftadviser.com | 76 | 78 | 73 | 69 | 900,000 |
| 80 | citywire.com | 78 | 80 | 75 | 71 | 1,500,000 |
| 81 | cityam.com | 84 | 86 | 81 | 77 | 3,800,000 |
| 82 | lovemoney.com | 76 | 78 | 73 | 69 | 2,500,000 |
| 83 | moneytothemasses.com | 70 | 72 | 67 | 63 | 600,000 |
| 84 | fool.co.uk | 80 | 82 | 77 | 73 | 3,000,000 |
| 85 | business.com | 80 | 82 | 77 | 73 | 2,000,000 |
| 86 | nav.com | 76 | 78 | 73 | 69 | 1,500,000 |
| 87 | score.org | 80 | 82 | 77 | 73 | 2,500,000 |
| 88 | fundera.com | 76 | 78 | 73 | 69 | 900,000 |
| 89 | lendio.com | 76 | 78 | 73 | 69 | 1,200,000 |
| 90 | due.com | 74 | 76 | 71 | 67 | 800,000 |
| 91 | foundr.com | 76 | 78 | 73 | 69 | 1,000,000 |
| 92 | smallbiztrends.com | 82 | 84 | 79 | 75 | 3,500,000 |
| 93 | allbusiness.com | 75 | 77 | 72 | 68 | 700,000 |
| 94 | thebalancesmb.com | 80 | 82 | 77 | 73 | 2,000,000 |
| 95 | dividend.com | 78 | 80 | 75 | 71 | 1,200,000 |
| 96 | etf.com | 80 | 82 | 77 | 73 | 2,000,000 |
| 97 | investorplace.com | 83 | 85 | 80 | 76 | 9,000,000 |
| 98 | tipranks.com | 82 | 84 | 79 | 75 | 7,000,000 |
| 99 | gurufocus.com | 78 | 80 | 75 | 71 | 2,500,000 |
| 100 | stockanalysis.com | 78 | 80 | 75 | 71 | 5,000,000 |
The pitch that works for finance editors
- Lead with your credential or your data. "I'm a CFP" or "we analysed 10,000 anonymised transactions" earns the read in the first line.
- Pitch a specific, checkable claim. Not "how to save money". Something like "the average saver loses X to this one fee", with the working.
- Be compliance-aware. Frame it as education, not advice. Avoid predictions dressed as certainties. Editors in this niche have a legal team.
- Match their format and house style. News outlets want tight analysis. Personal-finance sites want structured how-tos.
- One strong clip in a similar register.
- Disclose any product or firm you represent up front. Non-negotiable in finance.
The test: could a compliance officer read this piece and approve it as neutral education? If yes, pitch it. If it nudges readers toward your product, an editor will see it and pass.
What not to do
- Give specific investment or tax advice without the credentials or disclaimers to back it.
- Stuff affiliate links to brokers, cards or loans, or point exact-match anchors at your product's signup page.
- Make return predictions or "guaranteed" claims. Fast track to rejection, and worse.
- Send the same pitch across sub-niches. A crypto editor and a retirement-planning editor want opposite things.
- Chase the DR 90 news titles first. Start where a credentialed contributor can realistically land a byline.
Bottom line: in finance, a few placements on trusted, relevant sites do more for your rankings and your reputation than a long list of high-DR links, and they keep you clear of the compliance and quality risks. Use this list to find your few.




