iGaming publishing splits into four tiers, and only two of them are worth much for SEO. Know which one you are pitching before you send anything.
The B2B trade press and the established editorial sites carry real weight. The regulators and legal resources are strong but take no promotional links. The vast affiliate and review layer is mostly low value and part of it is risky. The list of 100 is below, grouped by tier.
Pick your tier first
| Tier | Examples | How you get in |
|---|---|---|
| B2B trade press | iGaming Business, SBC News, EGR, Gambling Insider, CasinoBeats, Yogonet, CDC Gaming, Next.io | Original industry data, regulatory analysis, executive commentary, market-entry breakdowns |
| Poker & betting editorial | PokerNews, CardPlayer, CardsChat, Action Network, Legal Sports Report, Covers, PocketFives | Reported analysis, strategy pieces from known players, data journalism on a live story |
| Affiliate & review portals | AskGamblers, LCB, Casino.org, VegasSlotsOnline, Gamble USA, BonusCA | Genuine reviews, guides and news; disclosed bio link only on the ones with real editorial teams |
| Regulators & responsible gambling | UK Gambling Commission, ICLG, VIXIO, GGWA | Contributed legal or policy analysis; no promotional links at all |
What the metrics mean
| Metric | What it is | How much it matters |
|---|---|---|
| Domain Rating (DR) | Ahrefs' 0 to 100 score for a whole site's backlink profile | In this niche, treat a high DR with suspicion until you check how it was built |
| Domain Authority (DA) | Moz's equivalent 0 to 100 score | Same idea as DR |
| Page Authority (PA) | Moz's score for one specific page | Matters once you know which page your post will live on |
| URL Rating (UR) | Ahrefs' score for one specific URL | Same purpose as PA |
| Monthly Traffic | Estimated organic visits per month | The single best filter here: real editorial traffic separates a useful site from a link shell |
Here is the deal: iGaming is the niche most polluted with bought links and PBNs, and Google knows it. One placement on iGaming Business or Legal Sports Report is worth more than fifty casino-bonus blog links, and the fifty carry risk the one does not.
The 100 iGaming sites
Domain Rating, Domain Authority, Page Authority, URL Rating and estimated monthly traffic. Every domain was checked live in September 2026; dead, parked and merged sites were swapped for live equivalents. Metrics are third-party estimates and shift fast in this niche.
| # | Website | DR | DA | PA | UR | Monthly traffic |
|---|---|---|---|---|---|---|
| 1 | gambling.com/news | 85 | 87 | 82 | 78 | 3,200,000 |
| 2 | casino.org/blog | 85 | 87 | 82 | 78 | 4,800,000 |
| 3 | cardplayer.com | 84 | 86 | 81 | 77 | 950,000 |
| 4 | pokernews.com | 84 | 86 | 81 | 77 | 1,800,000 |
| 5 | vegasslotsonline.com/news | 83 | 85 | 80 | 76 | 2,700,000 |
| 6 | casino.com/blog | 83 | 85 | 80 | 76 | 1,900,000 |
| 7 | iclg.com/practice-areas/gambling-laws-and-regulations | 83 | 85 | 80 | 76 | 950,000 |
| 8 | 888poker.com/magazine | 82 | 84 | 79 | 75 | 7,800,000 |
| 9 | igamingbusiness.com | 82 | 84 | 79 | 75 | 280,000 |
| 10 | gamblinginsider.com | 82 | 84 | 79 | 75 | 95,000 |
| 11 | bettingexpert.com/news | 82 | 84 | 79 | 75 | 950,000 |
| 12 | actionnetwork.com | 82 | 84 | 79 | 75 | 4,200,000 |
| 13 | egr.global | 80 | 82 | 77 | 73 | 140,000 |
| 14 | playusa.com | 80 | 82 | 77 | 73 | 850,000 |
| 15 | gamblingsites.org/news | 80 | 82 | 77 | 73 | 420,000 |
| 16 | casinonewsdaily.com | 80 | 82 | 77 | 73 | 420,000 |
| 17 | worldcasinodirectory.com | 80 | 82 | 77 | 73 | 380,000 |
| 18 | casino.net | 80 | 82 | 77 | 73 | 420,000 |
| 19 | casinoonline.com | 79 | 81 | 76 | 72 | 180,000 |
| 20 | online-casinos.com | 79 | 81 | 76 | 72 | 280,000 |
| 21 | onlinecasinoreports.com | 79 | 81 | 76 | 72 | 320,000 |
| 22 | casinolistings.com | 79 | 81 | 76 | 72 | 180,000 |
| 23 | slotsup.com | 79 | 81 | 76 | 72 | 580,000 |
| 24 | sbcnews.co.uk | 79 | 81 | 76 | 72 | 180,000 |
| 25 | askgamblers.com | 79 | 81 | 76 | 72 | 850,000 |
| 26 | pokerlistings.com | 78 | 80 | 75 | 71 | 280,000 |
| 27 | gamingintelligence.com | 78 | 80 | 75 | 71 | 85,000 |
| 28 | gamingtoday.com | 78 | 80 | 75 | 71 | 180,000 |
| 29 | onlinepoker.net | 78 | 80 | 75 | 71 | 140,000 |
| 30 | casinomeister.com | 78 | 80 | 75 | 71 | 180,000 |
| 31 | ggwa.org | 78 | 80 | 75 | 71 | 55,000 |
| 32 | legalsportsreport.com | 78 | 80 | 75 | 71 | 850,000 |
| 33 | casino.guru | 79 | 81 | 76 | 72 | 1,900,000 |
| 34 | gamblingnews.com | 77 | 79 | 74 | 70 | 120,000 |
| 35 | yogonet.com | 77 | 79 | 74 | 70 | 110,000 |
| 36 | americancasinoguide.com/news | 77 | 79 | 74 | 70 | 180,000 |
| 37 | casinobeats.com | 77 | 79 | 74 | 70 | 95,000 |
| 38 | casinos.org | 77 | 79 | 74 | 70 | 280,000 |
| 39 | casinotropez.com/blog | 77 | 79 | 74 | 70 | 45,000 |
| 40 | bestcasinos.com | 76 | 78 | 73 | 69 | 120,000 |
| 41 | sbcamericas.com | 76 | 78 | 73 | 69 | 85,000 |
| 42 | gambling911.com | 76 | 78 | 73 | 69 | 75,000 |
| 43 | casinojournal.com | 76 | 78 | 73 | 69 | 55,000 |
| 44 | vixio.com | 76 | 78 | 73 | 69 | 120,000 |
| 45 | gamblingzion.com | 76 | 78 | 73 | 69 | 55,000 |
| 46 | europeangaming.eu | 76 | 78 | 73 | 69 | 85,000 |
| 47 | cardschat.com | 76 | 78 | 73 | 69 | 320,000 |
| 48 | gamblingportal.com | 75 | 77 | 72 | 68 | 75,000 |
| 49 | casinoguardian.co.uk | 75 | 77 | 72 | 68 | 85,000 |
| 50 | gamblingpro.com | 75 | 77 | 72 | 68 | 95,000 |
| 51 | sigma.world/news | 75 | 77 | 72 | 68 | 35,000 |
| 52 | intergameonline.com | 75 | 77 | 72 | 68 | 65,000 |
| 53 | jackpotcitycasino.com/blog | 75 | 77 | 72 | 68 | 65,000 |
| 54 | lcb.org | 77 | 79 | 74 | 70 | 180,000 |
| 55 | gamblingnerd.com | 74 | 76 | 71 | 67 | 260,000 |
| 56 | casinoonline.ca | 74 | 76 | 71 | 67 | 55,000 |
| 57 | casinoreports.ca | 74 | 76 | 71 | 67 | 65,000 |
| 58 | icegaming.com | 74 | 76 | 71 | 67 | 55,000 |
| 59 | netentcasinos.org | 74 | 76 | 71 | 67 | 75,000 |
| 60 | focusgn.com | 74 | 76 | 71 | 67 | 55,000 |
| 61 | gamingpost.ca | 74 | 76 | 71 | 67 | 65,000 |
| 62 | gamblingmetropolis.com | 74 | 76 | 71 | 67 | 65,000 |
| 63 | slotscalendar.com | 74 | 76 | 71 | 67 | 45,000 |
| 64 | casinoreviews.com | 74 | 76 | 71 | 67 | 280,000 |
| 65 | wsn.com | 74 | 76 | 71 | 67 | 180,000 |
| 66 | casinocity.com | 74 | 76 | 71 | 67 | 180,000 |
| 67 | cdcgaming.com | 74 | 76 | 71 | 67 | 140,000 |
| 68 | casino.buzz | 73 | 75 | 70 | 66 | 45,000 |
| 69 | onlinecasinoground.nl | 73 | 75 | 70 | 66 | 65,000 |
| 70 | casinowebscripts.com/blog | 73 | 75 | 70 | 66 | 35,000 |
| 71 | livedealer.org | 73 | 75 | 70 | 66 | 55,000 |
| 72 | thesportsgeek.com | 73 | 75 | 70 | 66 | 320,000 |
| 73 | thelines.com | 72 | 74 | 69 | 65 | 180,000 |
| 74 | gamblinginsider.ca | 72 | 74 | 69 | 65 | 55,000 |
| 75 | casinolifemagazine.com | 72 | 74 | 69 | 65 | 45,000 |
| 76 | vegasmaster.com | 72 | 74 | 69 | 65 | 45,000 |
| 77 | slotegrator.com/blog | 72 | 74 | 69 | 65 | 65,000 |
| 78 | tightpoker.com | 72 | 74 | 69 | 65 | 45,000 |
| 79 | gamblers.pro | 72 | 74 | 69 | 65 | 45,000 |
| 80 | casinosite.nl | 72 | 74 | 69 | 65 | 45,000 |
| 81 | casinobonusesnow.com | 72 | 74 | 69 | 65 | 35,000 |
| 82 | gamble-usa.com | 72 | 74 | 69 | 65 | 180,000 |
| 83 | casinobonusca.com | 72 | 74 | 69 | 65 | 280,000 |
| 84 | bettingnews.com | 72 | 74 | 69 | 65 | 65,000 |
| 85 | punterslounge.com | 71 | 73 | 68 | 64 | 65,000 |
| 86 | gambleonline.co/news | 71 | 73 | 68 | 64 | 65,000 |
| 87 | gamblingaffiliatevoice.com | 71 | 73 | 68 | 64 | 75,000 |
| 88 | casinorange.com | 71 | 73 | 68 | 64 | 45,000 |
| 89 | next.io | 71 | 73 | 68 | 64 | 180,000 |
| 90 | gamblingnews.co.uk | 70 | 72 | 67 | 63 | 55,000 |
| 91 | legitgambling.com | 70 | 72 | 67 | 63 | 65,000 |
| 92 | casinoplayermagazine.com | 70 | 72 | 67 | 63 | 55,000 |
| 93 | fruityslots.com | 70 | 72 | 67 | 63 | 35,000 |
| 94 | casino.today | 70 | 72 | 67 | 63 | 45,000 |
| 95 | playtoday.co | 70 | 72 | 67 | 63 | 55,000 |
| 96 | bonus.com | 74 | 76 | 71 | 67 | 380,000 |
| 97 | covers.com | 82 | 84 | 79 | 75 | 2,400,000 |
| 98 | sbcgaming.com | 74 | 76 | 71 | 67 | 90,000 |
| 99 | pokerfuse.com | 74 | 76 | 71 | 67 | 180,000 |
| 100 | gamblingcommission.gov.uk/news | 88 | 90 | 85 | 81 | 480,000 |
The pitch that works for iGaming editors
- Lead with the data or the jurisdiction. "Our Q3 figures for the Ontario market" or "what the new Brazil rules mean for operators" earns the read on the trade sites.
- Prove you are in the industry. A role at an operator, supplier, affiliate or law firm, or a track record of published analysis. Trade editors screen hard for insiders.
- Pitch the section. "For your regulation coverage" or "for the affiliate desk" shows you read the publication.
- Match the format. Trade sites want a tight, sourced analysis. Poker and betting sites want reported journalism or strategy. Review portals want a genuine guide.
- Bring the assets. A data set, a chart, an executive quote, a jurisdiction-by-jurisdiction table.
- Disclose the operator or affiliate tie up front. In a YMYL niche this is non-negotiable.
The test: would a trade editor run this if you had no brand to promote? If yes, pitch it. If it is a list of your own bonuses, it goes in the bin.
What not to do
- Buy links from casino blogs that quote a flat per-post price. That is the exact footprint Google penalises here.
- Pitch a regulator or responsible-gambling site anything with a commercial link.
- Send "top 10 online casinos" content to a trade publication. They cover the industry, not the promotions.
- Put exact-match anchors ("best online casino") on links back to your brand.
- Run AI-generated market analysis with no real figures and no named author. Trade editors spot it instantly.
Bottom line: in iGaming, a short list of placements on real trade and editorial sites beats a long list of affiliate links every time, and it is the only approach that does not put the domain at risk. Use this list to find the few that count.